The Italian luxury group beat expectations in the second quarter, with direct-to-consumer sales surging and strength in the Americas, Greater China and the Middle East offsetting softer tourist spending in Europe.

Italian luxury group Zegna reported second-quarter revenue of US$590 million (€517.1 million), up 10.3% year-on-year and 11% organically, as accelerating direct-to-consumer momentum helped lift performance across its three brands. First-half revenue reached US$1.12 billion (€987.3 million), up 6.4% year-on-year and 9.3% organically.

Direct-to-consumer revenue rose 16.4% to US$469 million (€410.9 million) during the quarter as the group continued prioritising a retail-first strategy and deeper customer engagement. The flagship Zegna label remained the strongest performer, with revenue increasing 16.9% year-on-year, while Thom Browne returned to organic growth of 2.7% and Tom Ford Fashion grew 7.1% organically.

Regionally, the Americas led growth with organic sales up 22%, supported by strong demand for personalisation and made-to-measure services, alongside the brand’s fashion show at Malibu Pier in Los Angeles. Greater China returned to growth with an 8.6% increase, while sales in the Middle East remained positive despite the US-Iran conflict. Europe grew 1.6%, reflecting weaker tourist spending, particularly among Asian travellers.

Executive Chairman Gildo Zegna said the Group plans to open 14 to 15 stores this year across Zegna, Thom Browne and Tom Ford, with more than half located in the United States, reflecting confidence in the resilience of the US luxury market. The expansion will be partially offset by a global store optimisation programme.