Pop Mart Founder and Chief Executive Officer Wang Ning met LVMH Chairman and Chief Executive Officer Bernard Arnault alongside the leaders of Dior and Louis Vuitton, as the Chinese collectibles giant deepens its connections with luxury.
Pop Mart is strengthening its ties with the world’s largest luxury group after Founder and Chief Executive Officer Wang Ning met LVMH Chairman and Chief Executive Officer Bernard Arnault in Paris, amid expectations of further collaboration between the two companies.
The meeting, reported by the South China Morning Post, was also attended by Dior Chief Executive Officer Delphine Arnault and Louis Vuitton Chief Executive Officer Pietro Beccari. Wang presented Bernard Arnault with a Labubu doll during the encounter.
The gathering puts some of luxury’s most powerful executives in the room with the company behind one of the most commercially successful character franchises to emerge from China. It also follows an existing connection between the two businesses. Last year, Pop Mart’s Labubu collaborated with French leather goods Maison Moynat, which is owned by Groupe Arnault, the family holding company of Bernard Arnault.
Jeff Zhang, Equity Analyst at Morningstar, told the South China Morning Post that the relationship between Pop Mart and LVMH appeared to be underpinned by potential collaborations involving Pop Mart’s intellectual properties. Zhang said further cooperation was under way, with Pop Mart characters potentially being integrated into luxury offerings, although Wang’s visit was likely to have a greater impact on the Chinese company’s global profile than on overseas revenue in the immediate term.
No formal collaboration between LVMH and Pop Mart has been announced.
The meeting comes as Pop Mart prepares to increase its physical presence in the French luxury capital. The company plans to open its first European flagship on Boulevard Haussmann, putting the Chinese collectibles business on the same major retail artery as Galeries Lafayette and Printemps.
Paris represents an important market as Pop Mart navigates a cooling international business. Overseas revenue fell 11.1% year-on-year during the first half of 2026, although Europe proved more resilient, with revenue in the region increasing 5.9%.
The relationship is notable for LVMH, too. Labubu has evolved from a collectible character into a global cultural phenomenon, with the toys appearing as accessories on luxury handbags and generating a sizeable resale market.
For luxury groups looking to engage younger consumers, Pop Mart brings something traditional Maisons have spent heavily trying to cultivate: globally recognisable intellectual property, highly engaged fan communities and a model built around scarcity, collectability and frequent product drops.