Tired of surface-level business coverage? Unsure how cultural shifts are affecting your bottom line? Don’t know where to find authentic leadership insights? Welcome to Beyond the Boardroom, your new strategic media intelligence platform.

We’ve heard it endless times before: the last thing the world needs is another media platform. 

Yet here we are. 

Yes, yes, the scepticism is warranted; our feeds are already saturated with content, our attention spans fractured across endless tabs. But what Bettina von Schlippe and I couldn’t find, despite no lack of searching, was a publication that examined the relationship between commerce and culture with equal rigour.

With a 30-year-plus career spanning publishing, luxury communications and brand building, von Schlippe has long operated where business and culture converge. She launched her own public relations agency, R.S.V.P., overseeing portfolios for Chanel, Cartier, L’Oréal and Salone del Mobile; developed titles such as Buro. in Singapore and Malaysia and Robb Report across Southeast Asia; worked with BBH; and today, heads Vogue Singapore as Vice President Business Development & Innovation, Publisher-at-Large, and Director of the Vogue Foundation. Having introduced Russian Vogue in 2000 and now expanded into emerging markets, she understands how editorial choices can redirect industries, how a single decision on content can shift power, and how aesthetics can reshape billion-dollar enterprises.

When asked why now, she shares with me: “My personal journey from building a creative business to nurturing start-ups at the Vogue Foundation has revealed one undeniable truth: the worlds of commerce and culture often operate like parallel universes. To me, Beyond the Boardroom is our way of building a bridge between them, creating a shared language that inspires purposeful growth. Because in the next chapter of leadership, culture will be as critical to success as any balance sheet.”

This resonates with my own experience. My path—wound through years of consulting at Accenture and EY, then pivoting to PR with brands like Nespresso, before moving into publishing as Editor-in-Chief of Buro. and Esquire Singapore and Managing Editor of Campaign Asia—has shown me why business plans that look brilliant on paper so often fail to carry cultural resonance. Over the last 13 years, I’ve sat in too many boardrooms where executives have spoken confidently about “capturing the zeitgeist,” when in truth they were simply rebranding the chase for the next trend.

So, two sides of the same coin, united by a shared recognition: whilst decisions may be made in boardrooms, their impact today is only ever felt beyond them—in communities, in creativity, and in the cultural fabric that connects us all.

This is the space Beyond the Boardroom exists to occupy. We’re not here to chase breaking news or claim the fastest takes, there are countless platforms spinning on that particular wheel. Our approach is to be considered and rooted in intention, a sort of slow news revolution if you will. We champion focus over distraction, and curation grounded in integrity, quality, and truth. In a world increasingly built on 15-second attention spans, we believe in the power of sustained dialogue and collaboration.

This philosophy is what drives our inaugural cover story, Culture: Whose Business Is It Anyway? The question feels imminent, because whilst power has dispersed and influence democratised, this cultural revolution has delivered both liberation and chaos. The old gatekeepers have lost their grip, but what values guide cultural participation in their absence?

The risks are already manifesting across the landscape. Content fatigue is setting in as audiences drown in an ocean of ephemeral takes, and misinformation spreads faster than correction. Quality control has evaporated in favour of virality, and the creator economy, for all its democratising promise, faces a stark monetisation crisis: built as it is on platforms that prioritise short-term engagement over sustainable value creation.

Brands meanwhile, struggle to navigate this fragmented terrain authentically. The line between genuine cultural alignment and performative activism has blurred beyond recognition. Too many companies find themselves caught in cycles of reactive positioning, chasing trending topics without strategic coherence, only to discover that cultural relevance cannot be manufactured through algorithms or focus groups.

This erosion of leadership and vision represents more than a business challenge, it threatens the very foundations of a free and liberal society. When trust becomes scarce and truth becomes negotiable, we lose the shared frameworks that enable meaningful progress. I’ve watched brilliant strategists craft campaigns that fell flat because they misunderstood the cultural moment. I’ve seen creators with genuine insights struggle to monetise their work without compromising their integrity. The current system isn’t serving anyone particularly well.

As entrepreneurs and cultural participants, we cannot build sustainable enterprises on the shifting sands of viral moments or algorithmic whims. The path forward demands something more deliberate, more human.

Beyond the Boardroom exists as both mirror and model. We examine how business and culture intersect whilst demonstrating a different approach, one driven by editorial excellence, educational depth, and strategic insight. Through open-minded yet curated dialogue, we explore the frameworks that enable authentic engagement beyond the attention economy’s limitations.

Inside this first edition, you’ll discover content that reflects this commitment. Radar delivers sharp perspectives on cultural currents that matter. Beyond Conversation offers in-depth dialogues with leaders and creatives who understand that sustainable success requires both commercial acumen and cultural integrity. Power Points presents unfiltered insights in leaders’ own words, their candid reflections on power, wealth, emerging trends, and the shifting dynamics between business and society. Our features examine industry movements through multiple lenses, whilst our analysis reveals practical frameworks for navigating the intersection of profit and purpose.

You’ll recognise some voices and discover others. This isn’t about novelty for its own sake, but about asking different questions of the people and movements shaping our world. How can brands align with cultural movements without diluting their essence? How do creators build lasting value beyond viral moments? How do we foster monetisation models that serve both commercial success and cultural progress?

We may not have all the answers yet, but we are actively addressing the questions that will define the next decade of business and culture. Whether you’re a brand leader seeking authentic engagement strategies, a creator building for the long term, or simply someone who believes that commerce and culture can elevate each other, you’ll find frameworks and insights here designed for sustainable growth.

The most successful leaders today, whether they’re running FTSE 100 companies or building movements from bedrooms, understand that their decisions will be judged not by shareholders alone, but by the broader cultural conversation they help to create. They also recognise that relevance isn’t determined in conference rooms but stress-tested in the communities that exist far beyond them.

If there’s a single promise this platform makes, it’s this: we will examine your world with the seriousness it deserves. In a fast-moving, tech-disrupted world crying out for leadership and vision, we want to offer something rarer than breaking news: depth, integrity, and the space to think.

Welcome to Beyond the Boardroom. Welcome to a different kind of cultural conversation.